Client: The Progressive Corporation
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based
on premiums written.
To illustrate the evolving nature of their business, Progressive chose “eras” as the theme for this year’s annual report. Iconic photographer Lee Friedlander has been photographing the American social landscape for over six decades. In that time, he has shown us a look at the road ahead while keeping an eye on the rearview mirror — an appropriate parallel to Progressive’s business strategy. A selection of Mr. Friedlander’s photographs will join Progressive’s growing collection of contemporary art.
An interactive version of this annual report can be viewed at progressive.com.
This project was conceived by Nesnadny + Schwartz in collaboration with Michelle Moehler Design.
creative director: Michelle Moehler
designers: Michelle Moehler, Keith Pishnery
and Shawn Beatty