Client: The Progressive Corporation
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based
on premiums written.
The idea that customers benefit from engagement with their insurance needs is part of Progressive’s philosophy. Encouraging the use of products and services that foster active involvement, can improve the experience for everyone. For this reason, Progressive chose “engagement” as the theme for this year’s annual report. To represent this idea, the world-renowned painter Felice Varini was asked to create a site-specific artwork at Progressive’s headquarters in Mayfield Village, Ohio. The immersive painting is different for everyone who engages with the space and reflects their own unique viewpoint. This painting is a permanent addition to Progressive’s growing collection of contemporary art.
An interactive version of this annual report can be viewed at progressive.com.
This project was conceived by Nesnadny + Schwartz in collaboration with Michelle Moehler Design.
creative director: Mark Schwartz
designers: Michelle Moehler, Keith Pishnery
and Shawn Beatty