Client: The Progressive Corporation
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based
on premiums written.
Progressive is always looking for ways to delight customers with unique product and service experiences. This means challenging every aspect of all they do in an attempt to provide the customer with greater value. For this reason, they chose challenging the status quo as the theme for this year’s annual report. Sculptor and performance artist
Nick Cave’s extraordinary “sound suits” also challenge boundaries, provoke thought and highlight details. A selection of Cave’s sound suits will join Progressive’s growing collection of contemporary art. An interactive version of this annual report can be found at progressive.com.
This project was conceived by Nesnadny + Schwartz in collaboration with Michelle Moehler Design.
creative director: Mark Schwartz
designers: Michelle Moehler, Keith Pishnery
and Shawn Beatty