Client: The Progressive Corporation
The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.
Progressive aspires to delight consumers who value distinctive service and competitively priced products. In this spirit, Progressive chose distinction as the theme for the 2010 annual report and South African artist, Robin Rhode because of his unique approach to storytelling. Rhode transforms an ordinary wall into extraordinary environments often with only a simple piece of chalk. Selections of Rhode’s work have joined Progressive’s collection of contemporary art. An interactive version of this annual report can be found at progressive.com.
This project was conceived by Nesnadny + Schwartz in collaboration with Michelle Moehler Design.
creative director: Mark Schwartz
designers: Michelle Moehler, Keith Pishnery
and Cindy Lowrey